Lifestyle Photography | GTM Stores

Empowering employees helps build a more personal relationship between brands and customers. For this photoshoot we featured GTM employees to pose as models and asked them to choose their own outfits featuring actual products available for purchase at any GTM Stores location. This content creation approach translates into beautiful eye-catching content with a more powerful, relatable and personal bond for our audience. These on-body assets were used on website, social media, and e-mail to promote shoes, clothing and accessories for a holiday gifting season.