Bilingual Technical Producer | Nike.com | México

In my role as a Bilingual (English/Spanish) Technical Producer for Nike Direct Digital I work remotely with cross-functional teams across geos (Nike World Headquarters, Nike México). My main focus is actively planning all future executions and product launches for Nike landing pages (Homepage, Running, Sportswear, Basketball, etc.). Acting as both Project Manager and website CMS Author gives our team a boost for the timely delivery of all executions coming from global WHQ and geo teams. One of my favorite activations was the Air Max Dn launch where my team in MX worked a photoshoot with local influencers and I helped implement a newer shop-the-look CMS functionality to help athletes buy the on-body products used for the shooting. An interesting unique website feature launch (and my all-time favorite) was when we rolled out the 1st dark-mode complete takeover for the homepage for the Electric Pack product launch.